Six pages. Then go rewrite the sequence.
This is not a thought-leadership PDF. It is a field manual. Read it once. Keep the checklist.
- Why your “personalization” is a tell. What harvested LinkedIn copy looks like from the other side of the inbox.
- The 12 slop tells. Phrases, rhythms, and fake intimacy that announce a language model.
- Write like a person who is busy. One context line that could only be them. One ask that can be answered in a reply.
- Automate without humiliation. What you may mail-merge. What you may not invent.
- Before / after. The same outreach, with the cosplay removed.
- The 20-second send checklist. If you fail two items, do not press send.